Mayte Allende Heres

Born in San Juan, Puerto Rico, Mayte studied journalism at the University of Puerto Rico before moving to New York to study Fashion Buying and Merchandising. A senior internship at Vogue settled it: Editorial would be the career.

She joined the fashion department of W Magazine at the peak of its relevance, under legendary editor Bridget Foley. There, she sharpened her editing eye working under some of the most renowned stylists of our era: Alex White, Joe Zee, Karl Templer and Camilla Nickerson.

At WWD, the industry's bible, she became its first Latin American woman to serve as Fashion Market Director, covering the New York, Milan, and Paris markets and reviewing the world's most important collections. During her years at WWD, Mayte championed dozens of emerging brands, giving them visibility and helping launch their careers. Her contributions to Collections Magazine helped make it a collector's item in fashion's inner circle.

Years of styling celebrities and private clients, and working alongside some of fashion's best photographers, led to MATTHÈ: her own boutique, built to bring that point of view to a broader audience. It began with trunk shows and personal styling. Now the fitting room is online, too.